Antitrust - Will Google Face It?
September 6th, 2007 — Vyoma
It has been not long back that Google made a move to acquire DoubleClick. This sent waves of different emotions through out the blogosphere and internet in general. Google has been grown to such an extent under such a short time, that it is faced with quite a varied palette of reactions for every action it takes.
And it was not long before Microsoft hedged to have the officials look into the Google DoubleClick acquisition under the scrutiny of Antitrust Laws.
Antitrust Laws in United States
Antitrust Laws in United States prohibits monopoly (or anti-competitive behavior) and condemns unfair business practices. The antitrust laws seek to protect the consumers. If a particular company is able to set itself in a monopoly position, it can change the prices and the supply at its own whim, since it is not driven to deliver quality service/products in order to compete with its competitors.
History Of Antitrust Cases
United States has seen its share of Antitrust cases filed against several companies in this decade.
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